Nexo Knight series is a combination of online role playing game and LEGO brick. Kids needed to download the app to collect the shield and getting more power on the game. Kids could scan the shield everytime they bought the new series from Nexo Knight chracter.
To make the Nexo Knight series popular among the kids, we helped our client to develop an activation to excite kids. We built a 3D character of Nexo Knight and spread them with various different shields all over Jakarta. The 3D sheild can be scanned and they will receive new special power. We built the hype around it by creating a YouTube videos and push it to YouTube ads, we also provided the microsite for kids to hunt specific shield in specific store (www.poweruphunt.com). The activation had became very succesfull and able to push sale for particluar LEGO Nexo Knight series.