CIMB Niaga launched new saving account called ON Account. It’s the most innovative saving product from CIMB Niaga targeted to Millenial and Gen-Y. ON Account facilitated with various online features and interesting benefits. To talk with particular segment Holborn helped CIM Niaga to invite bloggers and media to attend the casual talk show with Raline Shah, young public figure, and Glenn Marsalim, bloggers. The theme was “Money and Nowadays Generation” to talk more about youth banking habit as digital conscious generation.
More than 35 medias and 11 bloggers attend the talk show and more than 15 coverages from online and offline publications. We also gained Beyond million impressions from #ONAccount hash tag on Twitter during the Press Conference.